The Business Exchange is a chronicle of life in the Department—it describes activities within the classroom and without, highlights the opportunities available to business students, and provides notice of notable events at the College.
__________________________
Getting ready for Fall 2008!
Business students at Elizabethtown College have just finished registering for fall classes. See for yourself what the courses offered are, the requirements for academic programs in business, and suggested four-year plans for majors and minors. Visit Advising CENTRAL! at http://www2.etown.edu/business/Programs/Registration/index.html
Department Seminar
On Friday, April 18, we hosted marketing professor Jefrey Woodall (Proctor & Gamble, and York College). Prof. Woodall spoke to our students about "Consumers' Views of Loyalty." To see the complete list of speakers who came to the Department this semester, visit http://www2.etown.edu/business/Faculty/Seminar/index.html.
Achievement in Sports: Triathlon National Championships
Sarah Lanphier, junior business administration major, represented Elizabethtown College at the 2008 USA Triathlon Collegiate National Championships in Tuscaloosa, Ala., on Saturday, April 19. Almost 1,500 athletes representing colleges and universities from all states competed in the event. Despite having a running injury, Sarah displayed a "can-do" attitude and completed the 1.5K river swim and 40 K bike events in a very respectable time.
Suggested summer readings
Here're some books that you may like to read during the summer. Enjoy!
- "Extraordinary Circumstances: The Journey of a Corporate Whistleblower" by Cynthia Cooper. (Insider's account of the accounting shenanigans and eventual collapse of WorldCom.)
- "Managing as a Performing Art: New Ideas for a World of Chaotic Change" by Peter B. Vaill. (On management and leadership.)
- "Barbarians at the Gate: The Fall of RJR Nabisco," by Bryan Burrough and John Helyar. (Olden goldie. A look into how deals get done on Wall Street.)
- "Wealth of Nations" by Adam Smith. (Really olden goldie. Why some countries become rich.)
Trivia
Try your hand at these questions, all submitted by faculty and staff in the Department. Answers at the end of the document.
http://www.adslogans.co.uk/images/esso.jpg
1. Blast from the past: Which oil company told us to "Put a tiger in your tank"?
A. British Petroleum
B. ExxonMobil
C. Conoco
D. Citgo
2. Which country is the largest supplier of oil to the United States? [Hint: Eh?]
A. China
B. Canada
C. Saudi Arabia
D. Kuwait
E. Venezuela
3. A rose by any other name would smell just as sweet. Or would it? Which company changed its name to Altria in 2003? [Hint: Where there is smoke…]
A. Philip Morris
B. Pure Humidifier
C. Pfizer
D. Perdue
4. Of the stocks that currently comprise the Dow Jones Industrial Average, which is the only one remaining of the original 12? [Hint: Also owns NBC]
A. Coca-Cola
B. Bank of America
C. General Motors
D. Johnson & Johnson
E. General Electric
5. The original Pez candy flavor was peppermint. But which group was the original target market for Pez candies? [Hint: See Q. 3]
A. Young children
B. Teenagers
C. Smokers
D. Denture-wearers
E. Business professionals
Admissions Stuff
Here are some important dates to remember:
First-Year Fall Applicants
- Admissions Notification - Rolling
- Financial Aid Notification - Rolling as of March 15
- Student Response Deadline - May 1
Transfer Fall Applicants
- Admissions Application Deadline - August 1
- Admissions Notification - Rolling as of June 1
- Financial Aid Notification - Two weeks after acceptance
- Student Response Deadline - August 1 or two weeks after acceptance
Contact Us
The Department of Business Web site is www.etown.edu/business . There you will find all sorts of information about the department—study tours, course requirements, internship opportunities. You can also contact us by calling 717-361-1270.
Trivia answers:
1B-ExxonMobil (parent company of Esso which originally created the ad). 2B-Canada. 3A-Philip Morris. 4E-General Electric. 5C-Smokers.
