THE 2009 BUSINESS & ECONOMICS DIGEST
Contents
FOREWORD
FACULTY MATTERS
Thoughts for a Faculty Freshman | EMMA NEUHAUSER
Managers Behaving Badly: Separating Hard Facts fromTotal Nonsense | CRISTINA E. CIOCIRLAN
Who’s Who in Hoover: The Business Faculty
A Tale of Two (Endowed) Chairs
Joe Molony Asks
The 2008-09 Lodge Executive-in-Residence: Derek Hathaway
The 2008 Business Alumni Reunion | CRISTINA E. CIOCIRLAN
The International Business Advisory Board Meeting | HOSSEIN VARAMINI
The Business Advisory Council Meeting | SANJAY PAUL
STUDENT MATTERS
Outstanding Business Award Student Essays
The 2008-09 Honors-in-the-Discipline Projects
And the Award Goes to…
The SIFE Report: The Winning Streak Continues | MATTHEW J. MILLER
The Accounting and Finance Club Report | ALEXIS MASSAROTTI
The Marketing Club Report | ANDREA MILES
The 2008-09 Brown Bag Seminar Series
IT Product Standards: A Factor in Business Success | DOUG SUMMERSON
The Effectiveness of Promotional Products | MEGAN FREILER
Life After College: Strategies for Job Search | LEAH SHENK
Turkey Hill: Dealing with Adversity | LEAH SHENK
Seven Professional Practices: Advice on Careers | KAITLIN BONNAR
Accounting Panel | KARA BERGER
Marketing Panel | KAITLIN BONNAR
STUDENT RESEARCH PAPERS
Smart Money: Academically Linked Technology Enterprise Zones & Pennsylvania’s Economic Development | JACY N. BREIL
Been There, Done That: The Bubble Economy | ALEX HARRIS
From Slumdog Millionaire to Monsoon Wedding: The Business of Indian Cinema | NICOLE KELLOGG
The Role of Package Design in Brand Image Formation | SARAH LANPHIER
Climate Change: The Countdown to 2050 | STEPHEN McGONIGLE
Ratings Agencies and their Role in the Current Financial Crisis | STEPHEN McNAMEE
Analyzing the Soul of a Business: Organizations as Beings | BINGYE MU
Evaluation of the Efficient Market Hypothesis: A Technical Analysis of the Day-of-the-Week Effect | BINGYE MU
Generational Diversity: Who in the World Cares? | JEFFERY R. MULLEN
Instability in the Era of a Global Economy: Credit & Crisis Infrastructures | ANTHONY NAPOLI
Corporate Responses to Workforce Diversity and Climate Change: Are They Related? | CAROLINE E. PETTERSSON
CONFERENCE PROGRAM
The 9th Annual Student Conference in Business and Economics
